... and it was even worse than the first hour. All the same criticisms - lack of satire, lack of jokes, lack of editing... contrasting massively with overabundance of money. Woolly and all over the place. The mock ITV1 end credits and odd trailers for other pretend reality shows with long names were strange to see on C4, almost childish in attitude as they didn't even mention C4's esteemed competition... even if they raised the odd smile to a tv insider ("on this time next week - except Border and Grampian")
And to see Kay's 'Geraldine' mime the winner's song (oh-so-hilariously called 'The Winner's Song') for three long minutes... and then the other lot sing their perky-ed up version for another mind-numbing three minutes... yawnarama.
If I had been producing this - yes, yes, I know, not likely as I believe the exec producer was the same as the star and the main writer (ahem) - then I'd have done a Larry Sanders-style split between the infront of camera stuff and behind-the-scenes' wrangling. All those minor celebs that appeared in clips etc., lots of fun to be had there for a start. OK, I don't think Cat, Nikki, Foxy and, er, Watermannie could've acted in it properly - as they certainly couldn't in the bits where they had to act in what was broadcast, but we could've seen Mr Kay doing different characters, as in Phoenix Nights, and had a bit of fun with the format even if it risked being too tv-insiderish. Although this is C4, they are allowed to be a bit edgy, aren't they? Isn't that what they're for?
The thing is that this show will be regarded as A Huge Triumph for the channel as it rated incredibly well. Good in a way - original UK comedy does well for the channel in difficult times, it means they'll hopefully invest more in original UK comedy - but I have to say this was the worst thing I've seen for ages. And that includes the new sitcom on BBC Three written by someone who is seventeen or something.
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